Marketing baseline
Positioning, ICP, messaging house, and channel choice. The foundation every campaign needs before it launches.
Result: one message your whole team tells the same way.
B2B sales & marketing consultingYour product is solid.
Your product is solid.
Your pitch isn't closing.
Closiq Consulting builds B2B sales and marketing that actually works: a sharp message, a clean pipeline, and materials your team can use in the room. Hands-on — not another deck left on a shelf.
60-second result Free — no signup
Sales story checkAI
72/ 100Score
- Problem clarity82
- Proof45
- Differentiation61
AI evaluation in under 60 seconds — sample result.
Services
Four building blocks. Miss one, and revenue stays unpredictable.
Positioning, structure, materials, process. We close the gap between what marketing promises and what actually wins in a sales conversation.
Sales structure
Roles, pipeline stages, qualification rules, forecast logic, and metrics. Sales becomes a system instead of a personality contest.
Result: a forecast you can plan and resource around.
Storytelling & materials
Sales story, pitch, deck, one-pager, proposal and case templates, objection handling. Arguments that hold up when buyers push back.
Result: real questions, not polite nodding.
Process & CRM enablement
Lead routing, follow-up cadences, CRM hygiene, automation, and onboarding new reps. So nothing falls through the cracks.
Result: no lead goes cold in an inbox.
Also part of the portfolio
- Lead gen & outbound: sequences, list building, LinkedIn outreach
- Sales & marketing alignment: lead definition, handover, shared reporting
- Pricing & proposal strategy: proposal structure, discount logic, win rate
- Training & coaching: conversation skills, pitch training, deal reviews
Approach
Diagnose. Design. Roll out.
Not a strategy paper that ends up in a drawer — structures your team keeps using after the project is done.
01 – Diagnose
Numbers, conversations, materials, CRM. We make visible where leads, deals, and margin are leaking.
02 – Design
Clear sales and marketing architecture: messaging, roles, pipeline stages, materials, metrics.
03 – Roll out
Hands-on with your team instead of a presentation: introduce, train, sharpen until it runs day to day.
Free check
Does your sales story survive the first meeting?
Eight questions about your sales story. You get a structured evaluation: score, strengths, gaps, concrete next steps, and a sharpened pitch you can use immediately.
- Takes about 5 minutes — result appears instantly.
- Rates problem clarity, value, proof, differentiation, and process.
Question 1 of 8required
What exactly do you sell?
Product or service in one or two sentences.
Insights
Notes on sales & marketing
Short, practical pieces from working with B2B teams.
Insights·5 min read
Why most B2B pitches talk past the problem
Four mistakes almost every sales presentation shares — and a structure that puts the problem before the product.
Read articleInsights·6 min read
A five-stage sales structure — what pipelines really hinge on
Entry and exit criteria per stage, clear ownership, and the three metrics that matter at every step.
Read articleInsights·6 min read
Marketing baseline: what has to exist before the first campaign
ICP, message house, proof, channel choice, measurement — in that order, with a realistic timeline.
Read articleAbout Closiq
Consulting that gets its hands dirty
Closiq Consulting advises B2B companies that want to professionalise sales and marketing. The difference: hands-on consulting from start to finish, not strategy papers that gather dust.
sales@closiq.deLet's talk
A 30-minute intro call, no strings attached. You describe the situation; we tell you openly where we see leverage.